Services
I work with churches, nonprofits, and faith-based startups that need more than a consultant's two cents. Below is exactly how I help and what each kind of engagement actually looks like when you hire me.
What I offer
Tap any service to see what's included and what you can expect from the work.
Most orgs jump straight to tactics. They post, boost, send emails, make a TikTok, wonder why nothing is working. It's a lot of motion and very little traction.
I help you build a real marketing foundation: who you're trying to reach, what message lands with them, and which channels are worth your time and which ones you should quietly stop pretending to care about. And we look at the product itself too — the best marketing on Earth can't save something that doesn't actually deliver once people show up.
Language that makes your audience feel seen — not like they're being sold to.
Prioritized, phased, and actually executable — not a 40-slide deck that collects dust.
When the strategy is solid, every campaign, post, and email builds on the last.
A brand is not a logo. It's the first two seconds someone spends deciding whether to keep reading or scroll. For faith-based orgs, it's also carrying your values out into the world before you ever get to say anything.
I help you shape an identity that feels cohesive, credible, and unmistakably yours — visual language, voice, naming, taglines, and the kind of brand guidelines your team will actually open more than once.
Identity that feels right today and still holds up five years from now.
A real reference doc your team, volunteers, and vendors can use — not just a mood board.
First impressions that signal professionalism and purpose at the same time.
Orgs tend to do one of two things. Post nothing for three weeks, then panic-post for four days. Or post constantly without a plan and hope frequency does the trick. Neither grows an audience that actually cares. What works is starting with your community's real questions and working backward to your mission.
I build a content engine for your org — editorial calendar, pillar topics, ongoing creation — so you're not staring at a blank Trello card every Monday.
A content process your team can run even when I'm not in the room.
Content built to reach new people — not just reassure the ones already in the room.
Content that converts readers into followers, donors, volunteers, and visitors.
Email is still the most direct channel you own. For churches and nonprofits, it's often the only thing standing between a one-time visitor and a person who sticks around for years. And most orgs treat it like an afterthought.
I help you build a healthy list and a real sending rhythm: welcome sequences, campaign calendars, event pushes, donor flows — warmed up and actually working.
Subject lines and send timing tuned for your audience — not generic best practices.
Emails people actually read — and reply to. That relationship is irreplaceable.
Strategically timed campaigns that move people from passive readers to active participants.
Your website is the one team member that never takes a day off. It handles first impressions for every stranger who's even mildly curious about you. Most church and nonprofit sites aren't failing because they look bad. They're failing because the copy is answering questions nobody asked.
I put conversion-focused copy and clean design direction together so your site greets people like a person would — and moves them toward the next step without needing a map.
Visitors who find what they need and know what to do next — within the first 10 seconds.
Headlines and page flow built on your audience's real questions, not what you assume they want to know.
More form fills, more first-time visits, more giving — from traffic you already have.
Most faith-based orgs can't justify a full-time marketing director, and can't afford one if they could. But you still need someone thinking about growth, brand, and comms at a senior level — not just running campaigns, but deciding which ones are worth running.
As your Fractional CMO, I embed with leadership on a part-time retainer. I own the strategy, wrangle the vendors, coach your internal people, and keep marketing pointed in one direction instead of six.
Marketing input at the leadership level — where decisions actually get made.
No more one-off campaigns that don't connect. Everything ties to one clear strategy.
The output of a seasoned CMO at a fraction of the full-time hire price.
Ready to start?
Every engagement starts with a conversation. Tell me where you are and where you're trying to get. I'll tell you straight whether I'm the right person to help you get there.